For the little anecdote, the lace-up tennis is the very first success of the brand. But above all, Serge Bensimon's best magic trick. In 1978, the Bensimons received 100,000 white gymnastic sneakers from the French army. These sneakers, Serge is going to dye them. After a real research work and a long development process, he perfected a technique capable of coloring the canvas without spilling over onto the rubber. Pop, inspired by this experience, Serge imagined a new model: the famous lace-up tennis shoe. Iconic, timeless, timeless, essential... Lace-up tennis shoes are like a white shirt: everyone should have one (at least ) a pair in his dressing room. A model that hasn't aged a bit since 1979 and is still passed down from generation to generation. This color is part of the permanent: that is to say, it goes with everything and it has no expiry date.
